Hi, I'm Jo Anne!

An accountancy graduate, entrepreneur, and the founder of Ask Common Cents Bookkeeping Services, where I've been helping businesses stay compliant for over six years. While numbers and bookkeeping have always been my profession, creativity has always been my passion.

I've always loved stationery, beautiful paper products, thoughtful gifts, and creating things by hand. There is something special about turning a simple idea into something useful, meaningful, and beautiful. Whether it's a planner, printable, craft kit, personalized gift, or educational material, I find joy in creating products that people can actually use and treasure.

As a mother of four wonderful children, I also discovered how difficult it can be to find engaging activities, educational printables, and reading materials that children genuinely enjoy. That inspired me to start creating my own—not just for my family, but for other parents, teachers, and fellow creatives as well.

I believe that even the smallest creations can make everyday life a little more organized, more meaningful, and more joyful.

Thank you for supporting my small business. Every order means so much because every product is created with care, purpose, and heart.

Nini — The Story Behind

NINI was born from love.

The name comes from the nickname of my youngest daughter, who reminds me every day to stay curious, creative, and to appreciate life's little moments.

What started as my love for stationery, handmade gifts, and educational materials gradually became a small dream—to create a shop filled with products that bring joy, inspire creativity, and make everyday life easier.

Today, NINI offers both digital and physical products, including printables, planners, educational resources, creative supplies, personalized gifts, stationery, and thoughtfully designed items for children, families, students, entrepreneurs, and fellow creators.

Every product is designed with intention. Whether you're organizing your life, growing your business, teaching your children, celebrating someone special, or simply looking for something beautiful, we hope you'll find something here that makes you smile.

NINI is more than just a shop.

It's a place where creativity meets purpose, where learning becomes enjoyable, and where thoughtfully made products become part of everyday memories.

From our family to yours—thank you for being part of our story.

Our Mission

To create thoughtful digital and physical products that inspire creativity, encourage learning, simplify everyday life, and help people celebrate meaningful moments through beautifully designed and purpose-driven creations.

Our Vision

To become a trusted and well-loved creative brand that empowers families, students, entrepreneurs, teachers, and makers through high-quality products that combine creativity, functionality, and heart—bringing joy to homes both in the Philippines and around the world.